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CallidusCloud LeadRocket (discontinued)

CallidusCloud LeadRocket (discontinued)
Formerly CallidusCloud Marketing Automation

Overview

What is CallidusCloud LeadRocket (discontinued)?

CallidusCloud LeadRocket offered users the ability to consolidate online and offline leads in one single platform. It has been discontinued in favor of SAP's Sales Cloud.

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Recent Reviews

I ain't no Genius!

6 out of 10
December 18, 2014
We previously used Genius for the back end marketing for our company. We have the cold-calling, sales team at the front end who never used …
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Why We Use Leadformix

10 out of 10
November 18, 2014
LeadFormix provides my sales and marketing team insightful actionable items to work from. The lead management capabilities are …
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Great Marketing Automation

10 out of 10
March 25, 2014
LeadFormix was intended to be used for Marketing Automation purposes and Email Campaigns. But appears to be so versatile, the full …
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Read all reviews
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Pricing

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Marketing

$50

Cloud
per user per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://calliduscloud.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is CallidusCloud LeadRocket (discontinued)?

CallidusCloud LeadRocket offered users the ability to consolidate online and offline leads in one single platform. It has been discontinued in favor of SAP's Sales Cloud.

CallidusCloud LeadRocket (discontinued) Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Landing pages

Lead Management Features

  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Platform & Infrastructure Features

  • Supported: Role-based workflow & approvals

Additional Features

  • Supported: Automated Email Responses
  • Supported: Triggered Email
  • Supported: Scheduled Emails
  • Supported: Delivery Tracking
  • Supported: Drip Email Marketing
  • Supported: WYSIWYG Landing Page Editor
  • Supported: Forms
  • Supported: A/B Testing - Emails
  • Supported: Dynamic Delivery
  • Supported: Delivery Pacing
  • Supported: Marketing Lead Database
  • Supported: Lead Segmentation
  • Supported: Lead Nurturing/Multi-touch Campaigns
  • Supported: Online Behavior Tracking
  • Supported: CRM Integration (Data Sync)
  • Supported: Sales Intelligence
  • Supported: Sales Campaigns
  • Supported: Custom Fields
  • Supported: Custom Objects
  • Supported: Program Management
  • Supported: Social Listening and Tracking
  • Supported: Social Profiles
  • Supported: Social Engagement and Promotion
  • Supported: Social Analytics
  • Supported: API / Integrations
  • Supported: Customization
  • Supported: Data Import & Export
  • Supported: Sandbox / Test Environment
  • Supported: User Roles and Permissions
  • Supported: Search Engine Optimization Tools

CallidusCloud LeadRocket (discontinued) Screenshots

Screenshot of Gain superior lead intelligence as you capture behavioral information such as path-to-discovery, areas of interest, level of engagement, and focus of each visit.Screenshot of See detailed information about who visits your website: prospects, leads, partners, or competitors.Screenshot of Create, test, schedule, automate, and measure email campaigns and nurture campaign workflows.Screenshot of Plan, automate and monitor complex, multi-step, trigger-based lead nurturing campaigns.Screenshot of Create, edit, and deploy your landing pages in minutes.

CallidusCloud LeadRocket (discontinued) Integrations

CallidusCloud LeadRocket (discontinued) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

CallidusCloud LeadRocket offered users the ability to consolidate online and offline leads in one single platform. It has been discontinued in favor of SAP's Sales Cloud.

Act-On Software, HubSpot Marketing Hub, and Demandbase Sales Intelligence are common alternatives for CallidusCloud LeadRocket (discontinued).

Reviewers rate WYSIWYG email editor highest, with a score of 6.6.

The most common users of CallidusCloud LeadRocket (discontinued) are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(24)

Attribute Ratings

Reviews

(1-7 of 7)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Currently CallidusCloud is being used by a few departments in my company, however, the marketing automation is only used by our marketing and sales department. It addresses the issues of mass marketing and scheduling for various campaigns that we have every month. This allows for a multitude of options when it comes to reporting as well. We market different products to various demographics and with this program, I can schedule them at various times, days and lists all at the same time or as far in advance as I would like. This allows me to focus my energies on other aspects knowing that everything else (the execution, reporting statistics, etc.) will automatically follow.
  • You can send as many emails to as many people as you'd like, there seemingly is no limit. I sent an email campaign to over 1 million contacts and was able to receive detailed reporting on each individual as far as who opened, when, how many times, did they click anywhere else etc.
  • The platform does the calculations for you as far as percentage of opens and click-throughs. Minutes after releasing a campaign I am able to retrieve the necessary information to create custom reporting for our customers.
  • The platform automatically dedupes contacts from receiving the same release more than once as it can be difficult to filter through mass amounts of contacts/lists.
  • The platform has room to improve on their customization for customers. CallidusCloud cannot easily customize reporting that you would specifically need but rather searches for the best resource that's closest to your demands.
  • CallidusCloud needs to improve their update process. It has almost been guaranteed that whenever an upgrade/update has been made, there will be a hidden glitch in the system that will be effected for at least 1-2 weeks after. In other words, when they fix something, something else breaks.
I honestly can't see any situation where this is not suited. Even when we release campaigns to 20 people, which could easily be done using any email platform, you still are able to use reporting that could be used to make processes more efficient.
Wendy Hamstra-Smith | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
CallidusCloud was purchased to use in conjunction with Salesforce as our customer relation management tool. We need a mass email tool in order to communicate with our over 150,000 annual inquiries. We are currently using CallidusCloud within three different units focused on student recruitment but continue to look for other units that would benefit from the tools.

We selected CallidusCloud (Genius) to use as an integrated tool with salesforce to manage communication and also as a standalone instance for contacts that do not live within our CRM. This tool allows to create automated workflows for email series to select populations as well as one to many communications. We are also able to track analytics on open rates, timing of email send, A/B testing.
  • Creating Automated Workflows
  • A/B testing options
  • Template Designs that are able to be shared among users
  • Analytics for open rates, send times, email subjects
  • We sometimes run into technical issues such as sending a test email but they are quickly rectified.
  • We purchase by email blocks but if we don't use them we lose them.
We have really enjoyed the personal level of customer service with CallidusCloud and the quick turn around on any concerns and issues.

CallidusCloud works well as an integrated instance with Salesforce and also as a stand alone instance that can send to csv files. We have been able to build campaigns, track success of said campaigns and manage automation. The level of integration has been key to our success and to the ability to create professional, personalized templates that are true to our brand but allow us to innovate. We also are pleased with the way that we can add blocks of emails on during our busy times so that service is not interrupted.
Stephanie Rosenburg | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
  • LeadFormix allows me to manage a large number of mailing lists for the same mailing, avoiding duplicates across lists and letting me suppress lists of my choice.
  • LeadFormix has a straightforward, no-frills email program. This means I can develop my email templates and copy without the hassle of a complicated design platform
  • LeadFormix allows me to share created emails across my team. This is great for collaborated campaigns.
  • One area of LeadFormix that could be improved is the way it schedules out an email to multiple lists. It can get problematic when an email scheduled to ten lists takes ten hours (one list per hour) to go out. It also isn't efficient to make us schedule individual emails instead of this process. I would like to be able to send out an email to ten lists and have it arrive in everyone's mailboxes at the time I scheduled it for.
  • The email design platform could use work. I've resorted to coding my emails using html, since the WYSIWYG platform seems to add unwanted and un-needed style codes throughout the email (it's not a platform for people unfamiliar with coding).
My experience with LeadFormix has been soley with its email marketing services. There are a number of things I would like to see improved before I would comfortably recommend this service to a colleague.
Virginia Tran | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • I like the simplicity of the program. Each step is laid out and self-explanatory for creating an email campaign which makes the process extremely easy.
  • I like how LeadFormix provides you with different reports to look at. The information is helpful to see how well your campaign is doing with whatever the target audience it is.
  • I also love that I can store a number of different email campaigns that I've done in the past to use as a template for additional projects I have.
  • I'd like to be able to store the emails I've sent out. Being able to show a thread in emails would be helpful in the process of reaching certain people.
  • I'd like to be able to better understand why certain emails are not valid. Certain emails come back as invalid but it doesn't fully explain if it's because the person doesn't work there or if the server is blocked.
  • The spam score needs to be better explained; what in my email/template is creating the issue of a high spam score.
I would tell them to make sure they fully understand each feature and how it benefits their company than another service.
Mary Anne Flowers | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Allows emails to go to large groups of people.
  • Allows emails to be scheduled in advance.
  • Allows you to access other internal users' contact lists.
  • Would like to be able to schedule email blasts to lists owned by different users without having to set them up separately.
  • Would like for blasts to different lists to go out together rather than an hour apart.
Ask for an introductory call with a LeadFormix specialist who can walk you through the process of using it so you can identify any potential issues and clear up any confusion upfront.
November 23, 2013

Good not Great

Brianna Hansen | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
  • It's easy to use.
  • It saves a lot of time.
  • The templates are easy to manipulate.
  • When I select multiple lists to go all out at once, it sends them out each individually with 1 hour intervals. Makes it very hard to do outreach that is time sensitive.
  • Wish it was easier to export and import lists between accounts.
  • When I look at the info for a contact, it should give the different lists the individual is in and the ability to move and delete them from different lists.
LeadFormix is super straightforward but it doesn't have all the functionality and ease that other programs have.
Jeremy Shabtai | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Genius helped by giving our company easy access to social sharing tools, and a streamlined process for developing unique URL's, tracking, and an intuitive dashboard reporting system. It's well designed UX makes it easy to train new employees to use.
  • As an analytics person, data is important to me. However, website tagging can be an enormous time commitment. Genius helped by allowing our company to get client sites tagged in order to track in-depth analytics and develop more sophisticated engagement metrics.
  • Email solutions worked wonders, by automating the customized email process and including it in the same application that we use for our other marketing channels.
  • For social media marketing, would like to see Klout information included so it's easy to tell how important specific users might be.
  • Additional email list scrubbing options to further enhance who I'm sending emails to.
Genius will help develop complex success metrics for your clients sites and will help you measure them they way you're supposed to.
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